Our Story
Great beer brings people together. That simple belief is at the heart of everything we do.
How It All Began
New Image Brewing started with a vision: to create beers that challenge conventions while honoring the craft traditions that make brewing special. Founded by passionate brewers who cut their teeth at some of Colorado's best breweries, we set out to build something different.
Our first taproom opened in Olde Town Arvada, quickly becoming a neighborhood gathering spot where regulars mix with first-time visitors, all united by a love of great beer and good company.
When we opened our second location in Wheat Ridge, we brought the same philosophy but with more space to experiment. Today, both taprooms serve as community hubs where friendships are formed over pints and celebrations happen every day.
What We Stand For
Our brewing philosophy is built on a few core principles.
Quality First
We never cut corners. Every ingredient matters, and every batch is brewed with care.
Innovation
We push boundaries while respecting tradition. Every beer is an opportunity to create something memorable.
Community
Our taprooms are gathering places. We're proud to be part of the neighborhoods we serve.
Passion
We love what we do. That passion shows in every pint we pour and every guest we welcome.
The Beer
We're known for our hazy IPAs, but we're equally proud of our lagers, stouts, and everything in between. Our brewing team experiments constantly, always chasing that next great flavor.
Every beer starts with the best ingredients we can source: premium malts, carefully selected hops, and Colorado water. From there, it's all about technique, patience, and a relentless pursuit of quality.
Whether you're a hop head, a lager lover, or someone who just wants a great beer with friends, we've got something for you.
Giving Back
We believe in being good neighbors. From charity tap takeovers to community events, we're always looking for ways to support the people and causes that matter to our community.
Whether it's raising funds for local nonprofits, sponsoring youth sports teams, or hosting fundraisers for families in need, we're proud to use our taprooms as a force for good.
Come Say Hello
The best way to experience New Image is in person. Stop by one of our taprooms, grab a pint, and become part of our story.